As official media partner, YachtsXL produced the promotional video and made its layer application available for this year’s Antibes Yacht Show, which took place between 7 and 10 April. We also had a prominent presence with our own stand, which drew a great deal of interest from both new and existing clients. YachtsXL’s film presentations in particular attracted a great deal of attention.
As a company we like to keep track of developments in the market and the Antibes Yacht Show is highly relevant to our core business. While the YachtsXL team follows trade magazines and monitors current trends and events, we know that the key to true excellence is to anticipate and project into the future. Looking ahead is a crucial aspect of success.
We met many potential customers at our stand. While some of them were only just getting to know the YachtsXL brand, it was striking how many were already familiar with our work and came purposely to get more information. We were delighted that most of our conversations were highly constructive – since our primary goal is to optimise our services with the needs of the market in mind, it is very important to keep in touch with clients on the ground.
While a business environment is very rewarding, it is also important to get to know our partners in an informal atmosphere. This is why YachtsXL and SuperYachtCompany invited exhibitors and visitors to the Antibes show to join us at the end of the first day of the exhibition on Thursday to enjoy an ice cold bottle of Heineken. This approach was clearly effective as we saw a steady increase in visitor numbers in the following days.
Having met many new leads and contacts, we concluded our participation in the show with a feeling of genuine satisfaction. We are grateful to our visitors for their interest and the heart-warming connections we made.
Next on the boat show agenda for YachtsXL is the Cannes International Boat & Yacht Show, scheduled for 6 to 11 September. If you wish to meet us there, you are more than welcome to visit our stand. To make an advance appointment that suits your schedule, please do not hesitate to get in touch with us at any time.
Watch our clip for the Antibes Yacht Show 2011 here.