YACHTSXL

Video helps you attract new audiences and reach viewers wherever they spend their time. A global yachting company is using YachtsXL’s built-in social media sharing features to easily distribute content to their Facebook presence.

During the Interest and Consideration stage of the customer lifecycle, prospects need to be hooked by the benefits of your product and presented with a clear value proposition that will drive them to evaluate more deeply.

At the trial stage, customers are ready to dive more deeply into their assessment of your product. They are looking for validation and trying to determine if the product can be applied to meet their needs. During the evaluation stage, online video can help tell your story more effectively. Longer-form video presentations that present your story to help customers and clients understand and evaluate your products. With the latest online video technology, these on-demand videos can be full-screen presentations at HD quality, providing your viewers a rich and immersive experience.

At this stage, customer case studies are one of the best ways to persuade prospective buyers of the value of your offering. Traditional written case studies are often dry, and fail to connect with buyers, clients or customers at both an intellectual and an emotional level. With video, you can bring your case studies, products, services and companies to life and let your existing customers and clients sell your products and services for you.

Because existing customers are worth a great deal, savvy marketers continue to invest in the customer relationship long after purchase. Whether the application is product information, training, ongoing thought leadership, or strategic business content, video offers a compelling way to maintain customer loyalty and continuing engagement. For example; One of Adobe’s most powerful tactics for building loyalty among their most influential customers is their annual user conference, Adobe Max. Each year, Max brings together thousands of Adobe users with hundreds of sessions and presentations. But Adobe realized that once a year was not enough to accommodate their customer base; the demand for sessions outpaced capacity at the live event, so they developed an online video version of the conference that presents content from the conference sessions as well as other sessions produced throughout the year. In addition to online conferences and information, companies are also using video for recurring podcasts to customers, as content in customer newsletters, and as the foundation for delivering on-demand, online training and information. Imagine what you can do and organize in the superyachting industry.